Tips for Designing and Implementing High-Quality Interior Signage
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Great interior signage can significantly enhance the customer experience, while bad signage… well, let’s just say it doesn’t reflect well on the company that displays it.
At Erie Custom Signs, we pride ourselves on creating high-quality, ADA-compliant interior signage to deliver directly to companies or to provide to other sign shops for resale. We have many years of experience in the signage industry and understand the best practices for designing and displaying interior signage.
Here are a few of our biggest tips for designing interior signage:
Limit the number of signs you display.
While it’s tempting to have a sign every few feet, it’s important to exercise some restraint. While you want to make sure your customers are getting all of the information they need, you also don’t want to overload them with information and make their experience stressful. Instead, have designated locations throughout your facility where you will display signs.
Do not post handwritten signs.
There are some exceptions to this general rule. Restaurants and bars, for example, often benefit from putting their daily specials in handwriting on chalkboards. But in most cases, handwritten signs look cheap and unprofessional.
Extend your brand.
Rather than having a sign with black text on a white background, get creative. Implement your brand’s colors and logo, and make sure the design is consistent with any other marketing tools and documents you have created.
Consider what the sign’s purpose is.
Window signs, for example, have a much different function than a lot of other interior signs. These signs are specifically meant to target passersby, which means you have a much smaller amount of time to attract their attention. Any information on those signs should be digestible in seconds and be interesting enough to attract people into your business. Another example is a directory sign. This sign is likely to have much more information on it, and should be organized in a way that is easy to read despite having a greater amount of text than just about any other sign in your business.
Properly mount all signs.
Never use tape — it’ll fall off the wall eventually. Instead, properly mount signs with screws or nails on the wall or with standing sign holders.
Keep signs updated.
When your signs are no longer relevant, update them. You might consider having rotating interior signage for different seasons and purposes.
For more tips on designing interior signage, contact us today at Erie Custom Signs.