How to sell ADA signage to elementary and high schools
When selling ADA signage to elementary and high schools, it’s important to highlight the benefits of customized ADA signage, such as the following:
- Help with wayfinding– Schools can be difficult for students, staff, and visitors to navigate, especially when it’s their first time there. However, ADA signage can be used for wayfinding purposes to make it easier to find the particular room or wing a person is looking for.
- Create a cohesive and aesthetically pleasing look across all signage– School officials looking for ADA signage should be informed that, while there are stringent rules that must be followed for such displays, there is some flexibility when it comes to customization. Signs can be created that match the school’s existing look, and logos can even be incorporated to heighten school spirit.
- Provide a positive experience to students and visitors– The goal of any school is to create a welcoming atmosphere, and ADA signage can help in achieving that goal. Not only can ADA signage make it easier for those inside to find their way around, but it can create a sense of inclusiveness for those with special needs.
Though discussions about cost are important when working with any new client, it’s particularly crucial for elementary and high schools, as these organizations have strict budgets they must stick to. If you’re attempting to sell ADA signage to an elementary or high school, make sure to keep their budget in mind as you go over what options are available to them. This will not only ensure they receive the best signs for their budget but also help you build a strong relationship with them, increasing the chance of turning them into a repeat customer.
Who should you reach out to when selling signage to elementary and high schools?
When attempting to sell signage to an elementary or high school, it’s best to reach out to those with the authority to purchase signage. Typically, this means the PTO or the school board.
If there are schools in your area that you have yet to do business with, research these organizations to determine who you should be contacting. If you have an “in” with someone on the PTO or school board, make sure to start there.
Why is ADA signage important for elementary and high schools?
All buildings made for public use are required to have signage that meets all of the compliance standards of the Americans with Disabilities Act (ADA). This includes schools, which not only have hundreds (or thousands) of children roaming their halls every day, but also have to consider compliance issues for teachers, staff, parents, and community visitors. The ADA doesn’t have any specific rules or requirements for special education, but it has definitely had an impact on the educational world.
Not only is having the appropriate signage in place important for schools to stay ADA compliant, but it’s also crucial for providing students with a welcoming and inclusive environment, which is what all school administrators strive to achieve.
When discussing ADA signage with a potential new client, it’s important to stress the fact that, with some creative input, ADA regulations can actually improve, not restrain, the user-friendliness of the signage for all students, faculty, and visitors.