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The Importance of Signage and When to Choose an Online Sign Retailer

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Is interior signage really necessary? If you have to purchase new signs, how do you choose between an online sign retailer and a local shop?

These are questions we hear often, and chances are they’re on your mind right now.

Whether you’re involved in the construction of a new building or the renovation of an old one, there are countless moving parts you need to consider. For example…

With so much going on, it’s easy to overlook smaller, “less important” aspects of the building, such as its signage. In fact, you may be tempted to forgo new signs altogether.

But make no mistake—although signage may play a minor role overall, it’s still crucial to have it throughout your building for several reasons.

That’s why we wanted to take the opportunity to discuss the importance of signage and when you should consider placing an order through an online sign company versus the shop down the street.

Why Signage Is Important in Any Building

Signage is a broad term, as various types of displays fall under this umbrella. But that just means that every display serves a purpose. Not having specific signs installed in your building can have a negative impact on everyone who walks through your doors. Moreover, it can lead to financial repercussions for your business.

Here are some of the ways signage is used and how it affects people who work or visit your building:

  1. It provides directions for those unfamiliar with your building.

For someone who has never been to your facility before, a staff or department directory can be especially helpful in figuring out exactly where they need to go. Additionally, directional signs placed throughout the building can guide them to their destination. Without such signs, visitors can easily get discouraged and frustrated, which can cause them to form a negative opinion of your business.

  1. It fosters a feeling of inclusivity among those with disabilities or non-native English speakers.

Signs with images and braille lettering can go a long way toward making certain visitors feel welcome. For those who have visual impairments or aren’t fluent in English, such signs can improve their experience at your facility. They’ll be able to understand the displays as well as anyone else. Without them, those individuals may feel upset that your building isn’t made accessible to everyone.

  1. It helps ensure the safety of everyone inside your building.

Signage can play a big part in keeping staff members and visitors safe. Displays that indicate emergency exits, point out restricted areas, and map out routes are required in virtually all public facilities. Without them, businesses risk the safety of those inside and leave themselves vulnerable to potential fines due to ADA noncompliance

Given how important signage is to your facility, it’s in your best interest to have it installed before opening (or reopening) your doors. So, if you find yourself in need of new signs, you should start by finding the right sign provider, which may end up being an online sign retailer.

Why Choosing the Right Sign Provider Matters

If you’ve never had to buy new signs before, you may assume that all sign providers are pretty much the same. In reality, one can differ significantly from the next. By choosing the right one, you can get the best possible signage at the best price. And in some cases, especially if you’re nearing a deadline, that means going with an online sign retailer that can process your order faster—without sacrificing quality. 

Here’s why selecting the right sign provider matters:

Ultimately, taking the time to find a great sign provider that fits your needs will yield better results.

When to Order from an Online Sign Retailer

White standoff sign with the words staff only and corresponding braille.

As previously mentioned, an online sign retailer may be a better option if you find yourself nearing the opening date of your facility and you still don’t have specific signs. Often, these businesses can process orders faster, so you won’t have to wait weeks to get the displays you need. Plus, they tend to have prefabricated options that you can take advantage of if you need little to no customization. 

Since the average online sign company has a selection of generic signs they specialize in, getting large-scale orders filled is usually a quick and simple process. As long as the signs you need are fairly uniform in design, you’ll be able to have your displays created and shipped out in a timely manner. Depending on the company you choose, you could get your new signs in as few as 1-2 business days! 

When you need custom signs, it’s best to find and form a relationship with a sign shop that can craft signage according to your exact specifications. However, if you need basic signage—such as room number signs or restroom signs—turning to an online sign retailer will likely be more convenient and cost-effective. And if you happen to find one that also does customization, you can make it your go-to for all your signage needs.

Many times, an online sign retailer will be able to offer lower prices than their brick-and-mortar counterparts. And if they have a special discount program for generic signage, the chances of getting the displays you need while staying under budget increases dramatically. If you’re involved in a construction or renovation project that’s approaching its cap, opting to place your order through an online sign company may be your best option.

There are specific characteristics that make a sign ADA compliant. Although the sign shop down the street may manufacture beautiful banners and architectural signage, they may not have the tools and knowledge necessary to fabricate ADA signs. So, you’re better off ordering your displays from an online sign company that specializes in ADA signage. That way, you can be sure that your signs will be made correctly and serve those with disabilities who visit your building.   


If your contractor doesn’t have a relationship with any sign shops, or the task of acquiring signage has fallen to the wayside, it may be time to look for an online sign retailer that can fill your order quickly. In some cases, going through an online sign company is a more affordable and convenient option than a brick-and-mortar shop, especially if no customization is required. And choosing the right one can ensure you get the signs you need to create a safe, welcoming, easy-to-navigate environment within your facility.Need new interior signs fast? Check out our selection of Quick Ship Signs today!

Filed Under: Business Tips

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