How to Take Your Sign Company to the Next Level

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Regardless of whether you’ve been running a sign shop for decades or just recently opened your doors, there’s always room for improvement.

According to the ISA Industry Quarterly Economic Report, the sign industry is projected to experience 2.8% growth in 2019 and 1.8% in 2020.

These figures are certainly promising… but if you don’t look for ways to better your own business, you won’t be able to take advantage of that growth or reach the next level of success.

That’s why we’ve put together some simple yet highly effective tips for those who are interested in revamping their sign company.

With some modifications to your business, you can…

Read on to learn how you can take your sign company to the next level.

1)     Research New Technology and Innovation

As technology evolves, so does the sign industry. Just consider how quickly digital signage took off!

If you want your sign company to succeed, it’s important to stay up to date on the latest technology and use it to advance your business.

However, your research shouldn’t end at what technology you can incorporate into the fabrication process. You should also consider bolstering your marketing efforts online and upgrading your website for better user experience.

2)     Make Customer Service a Top Priority

When a customer is happy, the opportunity for future sales grows—both from repeat business and word-of-mouth marketing. That’s why it’s crucial for your team to make the sign acquisition process as easy and pleasant as possible.

Additionally, your team shouldn’t be afraid to offer suggestions or input whenever needed. In some cases, a client may not have a specific look in mind for their signage. Providing recommendations gives you the opportunity to demonstrate your expertise and prove your value.

3)     Invest in Your Team

Those employed at your company are a vital part of your business and should be treated that way. That means giving them all of the tools they need to succeed in their respective positions.

Moreover, a successful sign company (or any business, for that matter) is one that keeps employees happy so they continue to deliver high-quality work. With that in mind, it’s important to show your appreciation for your team and all that they do.

4)     Hold High Standards for Quality

Though this may seem obvious, a sign company must provide customers with high-quality products if they want to stay in the marketplace for long.

Sign fabrication is a highly competitive industry, which means consumers have a number of businesses to choose from. Ensuring that your own sign company is delivering attractive, durable displays that exceed your customers’ expectations is a key part of your success.

Further, it’s important to acknowledge your sign company’s own capabilities. In some cases, you may not be equipped to handle a client’s order, and outsourcing to a third party may be your best option—which brings us to our final tip…

5)     Develop Partnerships with Third Parties

Though it’s tempting to view every other sign company as a competitor, the truth is that collaboration is extremely valuable for those in this industry.

Chances are you don’t have the space or funds to invest in every type of machine or material available, which means you won’t be able to handle every request that comes your way.

Moreover, you should make every effort to collaborate and develop strong relationships with vendors, employees, and clients. Doing so with the goal of both parties benefiting means you’ll get one step closer to taking your sign company to the next level.


Obviously these aren’t the only tips you should implement to put your sign company in a good position for future growth, but they’ll give you a solid start.

Ultimately, you should always be on the lookout for ways you can improve your business. And if expanding your product offerings by purchasing wholesale ADA signage is on your list, be sure to check out our new e-commerce store.

Filed Under: Business Tips

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"Erie Custom Signs rocks! The signs they made for me look absolutely fabulous! I’m so grateful for their patience and flexibility during the design phase, and the quick turnaround to get my order here in time for the final inspection. They have been great to work with, and I hope to do so again in the near future." Dawn Gilman, Crystal Lake Engraving
"Erie Custom Signs did an awesome job. Thanks to Mike and the team for such prompt service. They’re now my go-to for ADA signage." Greg Haskell, Hwy 35 Signs
"The Erie team is always expedient in their responses, and they continually meet our extremely tight deadlines. Their work is of the highest quality and their customer service is top notch! We really appreciate having a fabricator like Erie Custom signs. They are always up for a challenge and continually produce our unique sign designs." Beth Geddio
Erie Custom Signs is amazing! My subcontractor received the signs ahead of schedule, which will ensure that they are installed on time. Thank you again for your assistance in this quick turnaround. I will be using your company again in the future! Brian Whitecap, Tusick + Associates Architects, Inc.

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