How Custom Logo Signs Can Help Your Company’s Branding Efforts
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Many business owners consider custom logo signs—particularly those installed inside the building—to be more of a “nice to have” than a “need to have.”
If you share this belief, you may want to rethink your stance…
Because custom logo signs can have a significant impact on current and future customers. If you don’t invest in such signage, you miss out on the opportunity to strengthen your company’s branding efforts and form a deeper connection with those you serve.
And no matter what industry you’re in, those should be two goals you strive to achieve.
If you’re not convinced, just consider the critical role custom signs play in branding. But first, let’s talk about why you need to strengthen your company’s branding efforts…
Why You Need to Strengthen Your Company’s Branding Efforts
There’s a common misconception that branding is exclusive to big companies—those with the resources to build a brand strategy that earns them recognition across the country (or even the world).
In reality, every organization should put the time and effort into their branding, as it encourages repeat business and loyalty.
Your brand represents everything about your company: who you are, what your values are, what customers can expect from you, etc. And when you ensure that your messaging and brand identity—the visible elements of your brand—are consistent across the board, you’re able to reap a number of benefits.
- You can stand out from your competition.
- You can build trust among your customers.
- You can become more recognizable in the marketplace.
- You can expand your customer base.
- You can clarify what it is you offer.
- You can increase the value of your business.
There are several assets that can help in strengthening your branding efforts. However, one that should not go overlooked is your signage—specifically, the custom logo signs you hang in your building.
The Role Custom Logo Signs Play in Branding
Your signage is the first thing visitors see when they walk into your facility. It determines their initial impression of your company. It sets the tone for the relationship you form with them in the early stages.
If you don’t have any custom logo signs hanging in your lobby or waiting room, people may wonder if they’re even in the right place.
And if you have old or poorly designed displays featured in your building’s interior… well, there’s a good chance that they’ll simply turn around and walk out.
If you think that’s a worst-case scenario, consider this: About 70% of people believe that a company’s signage is a direct reflection of the quality of their offerings.
So, it’s safe to say that investing in high-quality custom logo signs is a wise choice for your business. In doing so, you can…
- Encourage a positive brand image in the minds of your customers
- Increase recognition of your company logo
- Display your company’s personality through your signage
- Reassure potential customers of the quality of your offerings
- Demonstrate professionalism and attention to detail
Ultimately, you want those who visit your building to feel confident in their decision to do business with you. Installing quality custom signage in your facility helps with that by strengthening your branding efforts and engaging all who enter your front doors.
Elements to Think about When Ordering Custom Logo Signs
Given the impact that custom logo signs can have on brand recognition and customer experience, it’s important to put some thought into what you want your displays to look like.
As you discuss your needs with your sign fabricator, it helps to compile some information regarding the following elements.
Since you’re ordering custom logo signs, it makes sense that you’ll want to have your company logo featured on your new displays. If you already have a logo, be sure to provide your fabricator with the same graphic you use in other assets, such as your website and/or product packaging.
However, if you don’t have a logo or are thinking of doing a redesign, here are a few tips:
- Make it unique to your company
- Use smart color choices
- Ensure it aligns with your branding
- Aim for something that will last
- Strive for flexibility
The font style and size you choose can affect readability, so choose wisely. Though logo signs don’t need to adhere to the same rules as ADA signs in terms of font, you may want to apply some of those guidelines where applicable.
For instance, avoid selecting a highly decorative font style that’s difficult to read. And discuss the desired size of the sign with your fabricator so they know how large the text should be.
Further, select a font that fits your company’s brand. Though it’s tempting to pick something ultra-stylized and memorable, your font should be consistent across all of your marketing assets.
If there’s a color scheme you use on your website, product packaging, and other materials, it should be used on your signage as well. The colors are already part of your brand identity, so applying them to your custom logo signs will reinforce your brand in your customers’ minds.
However, if you don’t have a set of colors you use for everything, choose shades that fit your company’s personality and industry. And don’t be afraid to ask your fabricator for recommendations.
The great thing about custom logo signs is that they can be any shape you want. If a standard circle, square, or rectangle seems dull, get creative. Consider what your business does and how that can be translated in the shape and design of your signage.
By thinking outside of the box and selecting a unique shape for your signage, you can make your signs—and your brand—even more memorable.
Depending on the fabricator you opt to work with, you’ll likely have a wide variety of materials to choose from. Before placing your order, take a look at their offerings and select a material that fits your brand.
For example, if you want to demonstrate authority and professionalism, consider using metal or aluminum-brushed acrylic. If you want to convey a feeling of warmth and comfort, try high-pressure laminate in a faux wood grain or stone finish.
Installing custom logo signs in your building can go a long way toward strengthening your company’s branding efforts, which is why it’s a worthwhile investment.
With the right signage, you can make a great first impression on visitors—and even encourage repeat business.
To learn more about obtaining custom logo signs for the interior of your facility, contact Erie Custom Signs today.