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Branding through ADA Signage

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The Role of Signage in Branding

Signage is an important part of an organization’s branding strategy. Branding encompasses much more than color schemes and logos. But, these elements can help keep an organization top of mind. It explains why companies aim for consistency by adding these elements to all their materials.

A colorful, well-designed sign can make a good first impression on new visitors and customers. This is why sign shop owners need to do their part for clients in the market for signage.

But, it’s one thing to design and manufacture a batch of banners or counter signs for your client. It’s another when a client submits a request for ADA-compliant signage…

The Truth About ADA Sign Customization

A common misconception is that ADA-compliant signage must be plain and nondescript. It's true that public facilities need to have signs in place that meet ADA rules and regulations. Yet, business owners have the opportunity to be more creative with their signage than they may think. By outsourcing a sign order to a reputable third party, sign shop owners can customize each client’s signage in the following ways:

In partnering with a third-party sign manufacturer that specializes in ADA signage, sign shop owners can provide their clients with signs that are as aesthetically pleasing as any other display they have.

More than that, an experienced team will be able to help build or improve branding through signage. And that includes signage that needs to follow ADA compliance guidelines.

Incorporating Branding Elements into ADA Signage

As mentioned above, ADA signage doesn’t need to be dull. And it doesn’t need to clash with a business’ existing décor. Since this is one of the primary concerns clients have about ADA signage, it’s worth bringing up again.

Though it’s not uncommon for buildings to have blue restroom signs with white Braille text and images, these colors aren’t required under ADA guidelines. In fact, as long as there is a contrast ratio of 70% between the touchable lettering and background, sign buyers can select virtually any shade they want for their signs.

This means there is ample opportunity to build a cohesive brand image throughout a client’s facility by creating signage with fonts, colors, graphics, logos, and other elements similar to those in the client’s existing advertising materials.

Elements to Consider When Branding through ADA Signage

Public facilities that need ADA-compliant signs have a chance to improve their branding through signage. Sign shop owners who are hired to complete such orders but lack the necessary equipment should take advantage of this opportunity by partnering with a reputable ADA sign manufacturer. That way, the client can receive the signs they need to remain compliant without sacrificing aesthetics or the overall brand image they’ve worked so hard to build.

Filed Under: Design and Customization

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